Carven has opened its first UK boutique as part of a five-year plan to launch five stores in the country.
The French designer label opened on Pelham Street in South Kensington on November 7, following a deal with Club 21, which will handle UK distribution and the licensed store. The 1,615 sq ft unit stocks Carven’s full men’s and womenswear ranges.
Hoew Chegne, director of Club 21, declined to comment on the location of the other stores, but told Drapers he would work alongside Carven on “continuing the retail expansion over the coming years as well as working hand in hand with our UK partners to strengthen the wholesale business”.
Carven has 30 UK stockists including Liberty, Harvey Nichols and Selfridges, as well as independent boutiques.
The London launch follows a Shanghai store and comes ahead of a New York opening.