Luxury men’s activewear brand Castore is set to ramp up its international business in 2019, as demand soars for its premium product.
The label was founded by brothers Tom and Phil Beahon in August 2016, and sales have boomed since its launch. Speaking to Drapers, the brothers said that the business was on track to hit £2.7m sales in 2018, up from £750,000 in 2017.
Currently 45% of sales come from international markets, and Castore aims to expand its reach from a current 30 countries of sale, to reach more than 50 markets in the next six months.
Asia is a particular focus. Following a successful London pop-up store in December, Castore is set to open a pop-up store in Hong Kong in the first half of 2019. It will also launch with department store Lane Crawford in the second quarter. A pop-up store is also planned for New York within the year.
“Our ultimate vision for Castore is to create a premium alternative to Nike or Adidas,” explained Tom. “We want to build Castore into a brand that has a global scale and is respected across the world for our dedication to creating the highest quality sportswear in the world and having a deep, deep passion for sports.”
The brand has already made steps towards this and in October 2018, appointed David Wakely, former buying manager at Lane Crawford, as head of Asia. It opened a 25,000 sq ft warehouse near New York in September 2018 to better serve the market – orders had previously been couriered from the 70,000 sq ft UK warehouse.
Step inside the world of the Beahon brothers’ blooming brand and find out more about the rapid rise of Castore in the full Drapers Interview.