Cath Kidston has appointed Melinda Paraie as its new chief executive, following this week’s announcement that Kenny Wilson will leave the business.
Paraie is due to join the company on 18 June to work on a handover with the outgoing Wilson.
She previously worked at jewellery company John Hardy from July 2017 as chief merchandising officer, and prior to that had worked at Coach for 10 years.
Paraie said: “I am so delighted to be joining Cath Kidston. I believe the brand has a fantastic growth story. Cath Kidston has a wonderfully light-hearted charm and modern appeal, and its cheerful story resonates with existing and new customers. As an American, I love the uniquely British characteristics of the brand which has worked so well in international markets and I am ready to now enhance the emotional connection which the brand has with its customers. I really enjoyed working with the team in London last year and am very excited to be joining them next month.”
Chairman of Cath Kidston William Flanz said: “Melinda creates consumer-centric models, and builds brands that fully integrate product development, marketing, stores and digital, bringing life and energy to the customer experience. She will take Cath Kidston on the next stage of its successful journey and I am delighted that she has agreed to move to London to do this.”