Cath Kidston, founder of the eponymous lifestyle business, is to step back from day-to-day involvement and become a non-executive director.
She remains a significant investor in the company.
The move is effective from December 5 and the retailer and brand said it has made significant investment in creative resources to ensure continuity of its distinctive handwriting.
“When I opened my first shop in 1993 I never imagined it would grow into a global phenomenon,” said Kidston. “As the business grew, it became increasingly important to bring in people with the experience of running big businesses to manage that growth. We now have an excellent leadership team headed by Kenny Wilson, our chief executive, who recognises and understands what makes our brand and our company so special.”
Wilson said: “From the original concept 21 years ago, Cath has developed a truly distinctive lifestyle brand that is popular around the world. It has been a privilege to work with Cath since I became chief executive in 2011.
“We have prepared carefully for this transition to ensure the business moves forward seamlessly, recognising the potential that exists for us to build on the momentum achieved in recent years.
“I am delighted that Cath will continue to be involved with the company as a non-executive director and as a significant shareholder.”
Cath Kidston has more than 170 stores in the UK, China, France, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Singapore, Spain, Taiwan and Thailand, with further expansion in Asia slated as a key priority.