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Cath Kidston to open largest Japanese store

Cath Kidston will open its largest Japanese store to date in the Landmark Plaza in Yokohama on December 2.

The 1,660 sq ft store will be the lifestyle retailer’s first opening in the country since it bought its Japanese franchise business from Sanei International, a subsidiary of TSI Holdings, in July.

Cath Kidston acquired 27 stores from Sanei, making the Landmark Plaza store its 28th in Japan.

The Yokohama store will be its first in Japan to include a footwear space, alongside fashion, kidswear, babywear, toys and accessories. Fashion is a key focus for Cath Kidston in Japan.

During its opening month, the store will host a claw machine - a popular fixture in Japan - filled with Cath Kidston welcome gifts for customers.

Cath Kidston opened its first Japanese store in Tokyo in 2006. Chief executive Kenny Wilson said: “Japan is our biggest international market outside the UK and is an important part of our strategy to globalise the brand.”

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