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Cautious welcome for Bubble return

Kidswear brands have largely welcomed the news that trade show Bubble is to be revived at Pure London in February, but raised concerns over the timing of the exhibition and warned it may lose relevance as part of a bigger event.

Bubble, owned by ITE, was cancelled in April after more than a decade, as a result of consolidation in the kidswear sector.

It will now take place as part of womenswear trade show Pure London, which ITE bought earlier this year, merging with Pure’s own kidswear section, which was introduced in July. The menswear section of Birmingham trade show Moda is also moving to Pure London in February.

One kidswear brand said it was concerned the sector would be overlooked at Pure: “I showed at Bubble back in January and I got so much business from it. I had plans to go back, so when I heard they were closing, it was a shock.

“My concern is whether Bubble would be a little lost [at Pure]. Womenswear and menswear are huge sectors and will get a prime location. I’m concerned that kidswear will be upstairs at the back, and I wonder if retailers will bother going there.”

Other former Bubble exhibitors raised concerns over the timing of Pure, which clashes with Solihull-based trade show INDX Kidswear.

Pure will be held on 10-12 February in London’s Olympia, while INDX Kidswear runs 10-11 February at Cranmore Park Conference and Event Centre.

“We will be monitoring the development on INDX Kidswear,” one brand manager said. “I think with both shows on at the same time Bubble might struggle.”

Another brand that exhibited at Bubble regularly added: “The timing [In February] clashes with a lot of other shows.

“INDX is a popular show with the buyers – it’s a lovely venue and the people who organise and run it are charming. Pure will be London prices. We are doing another show near that date and I’d be pushed to get enough bodies together.”




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