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Celebrity-endorsed cashback site launches

A new cashback website targeting women aged 25 to 44 has launched with the backing of TV presenters including Kate Thornton, Myleene Klass and Denise Van Outen.

TBSeen features 500 retailers and brands, including Debenhams, House of Fraser, Nike and Asos.com, and rewards shoppers for their custom by refunding them between 5% and 12% of their purchase.

The website directs 80% of the fee retailers pay back to the shopper, and keeps 20%. As the firm grows it intends to return the entire amount to the consumer and fund itself through advertising.

Managing director of TBSeen Rob Watt, who is a former partner of digital agency Razorfish, told Drapers the cashback model is “massively underplayed” in the UK.

“The site has cashback, vouchers, exclusive deals and flash Sales running throughout the year. The user incentive or cashback model isn’t that well known, so we are bringing it to a new audience through our ambassadors, who have built up trust with our target shoppers over the last 15 years.”

The website is content-led and features how to videos and tips on health, fitness, food and fashion. It also has a “We Love” section that showcases smaller brands including leather label Richards Radcliffe.

Watt said the site offered a “great opportunity” for retailers to shift excess stock.

“It is segmented discounting and confined to a group of engaged shoppers. It makes sense for retailers to take advantage of our flash Sales to get rid of stock quickly.”

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