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Celebrity faces under threat at M&S

Marks & Spencer's celebrity models including Twiggy and Erin O'Connor are under review as part of a cost cutting drive at the retailer.

Speaking at the Marks & Spencer interim results press conference yesterday M&S marketing director Steven Sharp said that: "We'll trade through Christmas and we'll take a fresh look in January but we've got lots of options."

M&S is understood to be slashing its advertising spend by 20% next year in an effort to cut costs. The review of its celebrity faces is thought to have been prompted by the cost cutting drive.

M&S first introduced Twiggy and its celebrity model advertising campaigns in 2005 to support the turnaround of its womenswear ranges.

The campaign was hugely successful in getting M&S' core shopper back spending at the retailer but, the adverts have come under fire recently for looking outdated.

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