French fashion house Chanel is banning the use of fur and exotic skins in all future collections.
Bruno Pavlovsky, president of Chanel fashion and president of Chanel SAS, said it had become too difficult to find animal skins that met both the brand’s design and ethical standards.
Several other designer brands have implemented fur-free policies this year, among them Coach, Versace and Burberry.
Executive director of Humane Society International UK, Claire Bass, said: “Fur is a bloody business that condemns millions of animals to miserable lives on fur farms, so HSI is delighted that Chanel has become yet another global fashion giant to drop fur from its collections. The last two years have seen an unprecedented wave of the world’s top designers forgoing fur, and every single one strengthens the message that fur is firmly out of fashion.
“Chanel is also turning its back on exotic skins, saving countless crocodiles, lizards, snakes and stingrays from suffering. The growth in fabulous luxury and eco-friendly fibres that don’t involve animals suffering and dying is helping to drive forward this new era of ethical fashion. Fur-using brands such as Fendi, Dolce & Gabbana and Louis Vuitton need to take heed and embrace this fur-free future.”