Fendi chief executive Pietro Beccari is to move across to Dior as chairman and CEO, amid a reshuffle of the senior ranks at parent company LVMH.
Current Dior boss Sidney Toledano will replace Pierre-Yves Roussel as chairman and CEO of LVMH Fashion Group.
Roussel will become a special advisor to Bernard Arnault, chairman, CEO and majority shareholder of the wider LVMH business. Details of Roussel’s new role have not been disclosed.
The changes will take place in January 2018. Beccari’s successor has not yet been named.
In October, LVMH announced rising revenues, despite an “uncertain geopolitical and currency environment”.
LVMH Fashion Group comprises a number of luxury brands, including Fendi, Dior, Céline, Givenchy, Kenzo, Loewe, Marc Jacobs, Emilio Pucci, Nicholas Kirkwood and JW Anderson.
Bernard Arnault said: “Sidney Toledano is the driving force behind the huge success of Dior across the world. Over the past 25 years, he has done an outstanding job of developing the exceptional house of Dior and of promoting its elegance and modernity through its highly talented team of designers. I want to offer my profound gratitude and am delighted that we will continue to work together and benefit from his expertise.
“The appointment of Pietro Beccari as head of Dior signals a new era. Having been an integral member of our group for 12 years, Pietro has an excellent track record.
He added: “I am sincerely grateful to Pierre-Yves Roussel for his excellent work. Thanks to his leadership, the Fashion Group’s various brands have achieved remarkable success over the last 10 years.”