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Changes afoot as Treds unveils own-label and kids' collections

Independent young fashion footwear chain Treds has launched an own-label and kids' offer for spring.

The 13-store retailer, based in Weymouth, Dorset, already sells brands such as K-Swiss, Converse, Vans and Etnies but has moved into the own-brand market with a small range of women's ballerina pumps. The range, consisting of five styles in two colours, will go into stores next month.

Treds owner Stephen Kavanagh told Drapers the move was a trial. He said: "It's a very tight range with a small buy behind it. We are testing the waters to see how customers react. If it's successful, we will expand it further."

The retailer has also launched a full branded kids' footwear offer for spring. It previously only stocked crib sizes from zero to 10. However, it has now expanded the range from size zero to adult size three, and includes boots, shoes and trainers. Brands on offer include Skechers, K-Swiss, Ugg, Adidas and Converse.

A new kids' own-brand range called Tiny Treds will also be available.

Treds, founded in 1997, is also hoping to expand its clothing offer. The retailer currently has a clothing area in its stores in Weymouth, Torquay in Devon and Taunton in Somerset. Brands stocked include Criminal, French Connection and 55DSL.

Kavanagh said: "We want to introduce a small range of clothing into all our larger stores for autumn. We need about 400 sq ft to have a decent representative offer."

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