Charles Tyrwhitt is to open four new stores on the back of a 25% increase in sales.
Charles Tyrwhitt, which specialises in selling formal shirts and ties, will open the first of the four shops in Cambridge this week. The opening will be followed by new stores in London's Lime Street, London's Holborn and Manchester - traditionally areas dominated by Charles Tyrwhitt's rival TM Lewin.
Charles Tyrwhitt founder Nick Wheeler said: "No matter what the economic weather, people still need to wear a shirt and tie."
Charles Tyrwhitt has sales of around £50 million annually.