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Charles Tyrwhitt sizes up made-to-measure business

Formalwear specialist Charles Tyrwhitt is to move into the made-to-measure market this year, overhaul its website, and open up to 50 stores in the next eight years.

The retailer, which has 12 stores, will introduce made-to-measure by the end of the year, starting in London. Made-to-measure suits will cost up to £450 and the retailer wants to roll out the concept to shirts.

Founder Nick Wheeler said: “Made-to-measure is very fashionable at the moment. It’s a big thing.”

Charles Tyrwhitt also plans to open a store in Bluewater, Kent, in July followed by the relocation of its Jermyn Street store in central London early next year. Other potential locations include Glasgow, Edinburgh, Bristol, Cardiff and Bath.

Wheeler added that the Charles Tyrwhitt website would also undergo a major revamp in October. The redesign will make it easier for customers to locate products.

Online sales at the business account for 60% of total sales. Total sales rose 30% year on year to £65m for the year to April 30.

For an analysis of the made-to-measure menswear market, see next week’s issue of Drapers.

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