Swedish streetwear brand Cheap Monday has appointed Carl Malmgren as its new full-time creative director.
Malmgren, who previously headed up the Cheap Monday denim line, will take up his position in July after it was decided that the brand needed a full-time creative leader. He replaces Ann-Sofie Back, who has held the role in a part-time consulting capacity since 2009.
Back said: “It is with sadness that I leave the Cheap Monday team that I have worked with so closely for such a long time but Mr Malmgren will be a more suitable candidate for the role as the brand now evolves.”
Malmgren, who has worked closely with founder Örjan Andersson since the brand’s inception, was called a “natural choice” for the role in a statement. He was Cheap Monday’s first ever customer and employee.