Savile Row tailor Chester Barrie is to focus on international expansion with its sights set on opening concessions in Europe and America.
The menswear brand has this week shown at menswear tradeshow Pitti Uomo after a three year absence and will also be showing at tradeshow Mrket in New York from January 22 to 24 in order to promote the brand internationally.
Chris Scott-Gray, marketing and sales head at Chester Barrie, said: “What we’re trying to do is take it back to its former glory.” He explained that the brand previously built a lot of business in the export market, particularly in Europe, America and Australia. However, over the last few years it had instead decided to focus on the domestic market.
“What we have done is build a solid domestic base on which we can build our international growth,” he added.
Scott-Gray said Chester Barrie would focus on developing in America, Germany and Italy plus parts of the Middle East and would expand via concessions in shops such as department stores.