Menswear brand Chester Barrie will take its first step into the Chinese market next spring with the opening of three flagship stores.
The shops will launch in Beijing, Wenzhou and Shanghai and offer a mix of bespoke tailoring and ready-to-wear collections, including shirts, ties and accessories.
It follows the business signing a licensing agreement with distributor Zhejiang Giuseppe so it can break into the Chinese market.
Nigel Lugg, group chairman and chief executive of Chester Barrie’s parent company Prominent Europe, said: “This agreement is another step towards re-establishing Chester Barrie as a global brand. Zhejiang Giuseppe is a tailoring specialist and as such it understands what makes Chester Barrie special – its Savile Row heritage. Our new partners will take our commitment to quality, our attention to detail as well as our unique handwriting, and deliver them to the Chinese consumer.”
Fangran Chi, chief executive of Zhejiang Giuseppe, which has operated in the Chinese market for over 20 years, said the deal is for the “mutual benefit and development” of both companies.