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Chi Chi London launches House of Fraser concessions

Womenswear brand Chi Chi London is to open eight concessions in House of Fraser stores from June through to August.

The occasionwear label will be available in the fast fashion department of HoF stores in Camberley, Altrincham, Grimsby, Aylesbury, Norwich, Cardiff, Princes Street in Edinburgh and Sutton Coldfield.

The brand, whose dresses retail at between £49.99 and £84.99, was founded by Daniel and Gio Najar in 2011 as a womenswear etailer. It is now sold by Asos, Very and Zalando, as well as retailers including Dorothy Perkins. The firm also added Australian and European websites in the last 12 months.

In addition to its mainstream collection of dresses, separates, bags, shoes and accessories, the brand incorporates the Chi Chi Curves, Chi Chi Petite and Chi Chi Bridesmaid collections.

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