Womenswear brand Chi Chi London has launched its first mobile app.
The app includes a personalised shopping experience including styling tips, wish lists, celebrity and influencer looks, style stories, daily ‘new in’ products, offers and news.
Daniel Najar, chief executive of Chi Chi London said: “The majority of our customers are young and very mobile savvy, almost everything they do is from the palm of their hand. It was a natural progression for us to launch this app, both for ease, speed and brand growth.
“We hope to see up to 30% conversion rate coming through the mobile app”