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Chi Chi London launches mobile app

Womenswear brand Chi Chi London has launched its first mobile app.

The app includes a personalised shopping experience including styling tips, wish lists, celebrity and influencer looks, style stories, daily ‘new in’ products, offers and news.

Daniel Najar, chief executive of Chi Chi London said: “The majority of our customers are young and very mobile savvy, almost everything they do is from the palm of their hand. It was a natural progression for us to launch this app, both for ease, speed and brand growth.

“We hope to see up to 30% conversion rate coming through the mobile app”




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