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Chic & Love appoints UK licensing agent

Brand extension and strategy agency Licensing Link Europe has been appointed to manage UK licensing for Spanish women’s clothing and accessories brand Chic & Love.

The agency is managing the licence on behalf of the brand’s licensing agent Consumer Product Connection, which is based in Spain.

The affordable luxury brand was founded in June, and operates in more than 12 countries through its website and licences.

It has further licensing agreements in the pipeline in categories including health and beauty, watches, jewellery, clothing, lingerie, footwear, handbags and luggage.

Upon its launch, the brand signed a collaboration agreement with luxury brand Swarovski to incorporate crystals into its collections.

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