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Childrensalon launches outlet site

Kidswear retailer Childrensalon has launched a new outlet site for past-season pieces, as well as individual designer collections’ premium and designer kidswear labels.

The petitoutlet.com site has been designed by an in-house team of stylists, editors, UX and web designers. It is fully responsive and designed to offer a seamless online shopping experience.

The site has separate sections offering garments for babies, girls and boys, as well as a dedicated area for shoes.

Childrensalon has grown from one store in Tunbridge Wells in 1952 to a global multichannel retailer, which stocks more than 270 brands and serves customers in 160 countries. The company employs 13 members of the founding family alongside a growing team of almost 300 employees.

Last year, Childrensalon was named best multichannel retailer between £25m and £200m turnover at the Drapers Digital Awards and fashion retail business of the year between £30m and £100m turnover at the Drapers Awards.

 

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