Accessories label Paul’s Boutique is pushing ahead with international expansion, launching a dedicated website in China ahead of store openings in 2016.
It will build on the business’s growing Asian footprint, which includes a localised website and Paul’s Boutique stores in Korea, run in partnership with distributors S&K Global
The company said retail stores in China are planned for next year, also with S&K, but did not disclose how many or exact opening dates.
’“This is an exciting further expansion for Paul’s Boutique,” said managing director Daniel Morris. ”Our Korean partners have been hugely successful in promoting the brand through TV drama sponsorship, celebrities and bloggers, and the the influence of Korean culture across Asia will ensure a successful launch in China, with the use of localised social media and other viral marketing techniques’’
Paul’s Boutique is now distributed in over 25 territories worldwide including southeast Asia, the Middle East and Europe.