Luxury womenswear brand Chloé has confirmed that former Liberty chief executive Geoffroy de La Bourdonnaye will join the company as chief executive.
La Bourdonnaye, who left Liberty in June following its sale to private equity firm BlueGem Capital Partners, will replace Ralph Toledano, Chloé’s former chairman and chief executive who left the company last week after 11 years at the helm.
La Bourdonnaye, who takes up the reins tomorrow, will be charged with the task of reviving interest in Chloé, which is owned by Swiss luxury goods group Richemont. In the year to March 31, Richemont saw its total group sales drop 4% to €5.2bn (£4.4bn), dragged down by a poor wholesale performance.
With a strong background in luxury fashion, La Bourdonnaye previously headed up beleaguered label Christian Lacroix, when it was owned by French luxury goods group LVMH.
Marty Wikstrom, chief executive of Richemont Fashion and Accessories, the division of the luxury goods group that owns Chloe, said: “Geoffroy brings to Chloé a depth of operational experience from sales, marketing and general management across relevant industries from fashion and retail to consumer goods and entertainment amongst top global brands.
“He is a seasoned leader with a proven track record of delivering performance and growth in highly creative environments. We all look forward to welcoming Geoffroy on board.”
La Bourdonnaye remains a non-executive member of the Liberty board of directors.