A palpable hush fell upon the room the second Wintour took her seat at Gareth Pugh’s Sunday afternoon presentation.
Throwaway conversations about which autumn boots to buy – “will it be Louboutin’s python ankle boots or Miu Miu’s biker boots?” – dissipated, as all eyes turned in unsubtle unison in the direction of an angular bob perched demurely on the front row.
Having your collection under the scrutiny of the world’s most influential fashion hack cannot be easy. Pugh’s response was characteristically irreverent. For reference, think black leather frock coat with oversized tassels and a collar made up of a mischief of fake white mice.
That Wintour takes London seriously enough to cross the pond is great for British Fashion Council chief executive Hilary Riva, whose leadership has blown some serious wind up LFW’s sails. The designer roster is becoming more formidable with every season, and the return of Luella Bartley and Matthew Williamson this month can only strengthen the UK’s position on the international buying circuit.
So how seriously do you take London Fashion Week? What impact does it have, if any, on your business? And what more do you think needs to be done before LFW becomes as serious a player as New York, Milan and Paris? You can post your responses below or email us.