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Christmas 2016 ads: Barbour’s festive adventure with The Snowman

Barbour has unveiled its nostalgic Christmas campaign, featuring the much loved festive animation The Snowman and The Snowdog.

The ad sees Raymond Briggs’ classic characters remembering a childhood Christmas, when they received Barbour products as gifts.

The film “Gifts they’ll always remember” acts as a sequel to the original The Snowman and The Snowdog book.

As part of the campaign, Barbour stores will sell copies of the original book and the brand will feature images of the characters on festive carrier bags.

This is the first time The Snowman and The Snowdog have appeared in an animation for a brand, although Barbour previously featured Raymond Briggs’ Father Christmas character in its 2011 Christmas campaign.

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