Burberry has unveiled its 2016 Christmas campaign, “The Tale of Thomas Burberry”.
The three-minute video is shot like a cinematic trailer, and reimagines key events in the company’s history. Actor Domhnall Gleeson stars as Burberry founder Thomas Burberry, while Sienna Miller is his fictional first love.
Dominic West plays Sir Ernest Shackleton, the polar explorer who wore Burberry gabardine for three Antarctic expeditions. Lily James stars as pilot Betty Dawson, a fictionalised character inspired by the real life achievements of Betty Kirby-Green, who broke the world record in 1937 for a return flight from England to Cape Town in an aeroplane named “The Burberry”.
The film was written by Matt Charman and directed by Asif Kapadia.
“This Christmas, as we celebrate our 160th anniversary, we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words,” said Christopher Bailey, chief creative and chief executive officer of Burberry.