Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Christmas 2016 ads: Burberry raises curtain on cinematic drama

Burberry has unveiled its 2016 Christmas campaign, “The Tale of Thomas Burberry”.

The three-minute video is shot like a cinematic trailer, and reimagines key events in the company’s history. Actor Domhnall Gleeson stars as Burberry founder Thomas Burberry, while Sienna Miller is his fictional first love.

Dominic West plays Sir Ernest Shackleton, the polar explorer who wore Burberry gabardine for three Antarctic expeditions. Lily James stars as pilot Betty Dawson, a fictionalised character inspired by the real life achievements of Betty Kirby-Green, who broke the world record in 1937 for a return flight from England to Cape Town in an aeroplane named “The Burberry”.

The film was written by Matt Charman and directed by Asif Kapadia.

“This Christmas, as we celebrate our 160th anniversary, we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words,” said Christopher Bailey, chief creative and chief executive officer of Burberry.


Readers' comments (1)

  • Mick Harwood

    Wow, that is sooo good ! Now I've got to think of a way of doing the same on a budget of £100 (knowing full well that it will slip to £200, as these things always do)

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.