Debenhams has launched the latest incarnation of its Found It campaign with celebrity voiceovers from Jennifer Saunders, Ewan McGregor and Billie Piper to show off its range of “gifts with personality”.
The Found It campaign first launched in 2014, and this year’s edition runs across TV, radio, outdoor, digital and print. The first TV ad will launch during a prime slot on ITV on Monday 14 November.
The Oxford Street flagship will be transformed into the “Found It Gift Factory” for the season. The building and windows will featurepipes, cogs and wheels to give the appearance of a factory setting, and the window scheme includes a “sequinator” to transform fashion with Christmas glitz and a conveyor belt shrinking huge perfume bottles down to real-size.
More than 1.9 million metres of glitter ribbon, 160,000 baubles, 722,200 twinkling tree light and 55,000 stars will be dispatched to decorate stores across Debenhams’ 240-strong estate.