Marks & Spencer has launched its 2016 Christmas campaign, featuring a modern take on Mrs Claus.
The “Christmas with love” campaign tells the story of a boy called Jake, who wants to get his sister a present for Christmas. So he write to Mrs Claus, played by British actress Janet McTeer, who finds the perfect gift – a pair of red, glittery trainers – and delivers them by helicopter.
The ad was created by agency RKCR/Y&R, directed by Oscar-winning British director Tom Hooper and has an original cinematic score composed by British composer Rachel Portman.
It premiered at 9pm tonight (11 November) during the first ad break of Gogglebox, which has more than three million viewers, and is available to view on YouTube and the M&S website. Mrs Claus will also be brought to life by a dedicated social media team, using the hashtag #LoveMrsClaus.
In the run-up to Christmas, M&S store teams will carry out 15,000 acts of Mrs Claus kindness for customers, from offering free coffee to a party makeover.
“Mrs Claus is the result of thousands of conversations that we had with our customers to understand what they want from M&S – which is warmth, empathy and a touch of humour presented in a modern and contemporary way,” said Patrick Bousquet-Chavanne, executive director of customer, marketing & M&S.com.