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Christmas 2016 ads: Mulberry is young at heart

Mulberry’s new Christmas ad features child actors telling the story of a traditional British Christmas.

Mulberry Christmas 2016

“It’s What’s Inside That Counts” was written by Hugo Guinness, known for his work on The Grand Budapest Hotel, and stars a fault-finding mother, bickering sisters and a son with a secret.

Mulberry creative director Johnny Coca said: “When I was a kid, all that I wanted to do was to be grown up so I could be like my dad. Now that I am an adult, I just want to be a kid again. Christmas brings out the kid in all of us, and this is what I love about using children to tell our story this year.”

The first part of the ad centres on the older sister giving her own Mulberry Bayswater bag to her younger sister.

The second part of the ad will be released later this month.

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