Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Christmas boost for Crew Clothing

Crew clothing sales

Coastal inspired British brand Crew Clothing has reported a 12% year on year boost to sales over the Christmas period.

Online sales for the retailer were up by 18% and store sales up by 4% on a like for like basis, for the eight weeks to 5 January 2020.

CEO David Butler noted that the sales represented a record Christmas for Crew Clothing and the strong results were driven by the brand’s new strategy.

“Regular new lines, the introduction of a transitional range and a competitive mark down strategy has boosted sales over the period,” he said. “Together this has contributed to one of the business’s best years in its 27-year history.”

The results were also attributed to the smart use of data, which it says has allowed the business to improve systems, supplier relationships and product. It also hinted that the data driven approach will drive expansion into new product categories moving forward.

Butler has been CEO at Crew Clothing since 2017, and spoke to Drapers last year about his strategic plans for the business. 

Readers' comments (1)

  • Not surprising given that everything was significantly discounted for the eight weeks before Christmas. I don’t think the profits for the period will be as pretty.Not a sustainable trading model and brand damaging

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.