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Christmas cheer for Seasalt

Cornish lifestyle brand Seasalt has reported record Christmas sales, up 35% on last year, for the five weeks to 5 January.

Brick-and-mortar stores saw sales rise by 31%, with 9% like-for-like growth, just marginally behind online which was up by 39%.

Seasalt grew its store portfolio to 59 in 2018 with the opening of two new stores in December; one in Cribbs Causeway near Bristol and another in Tenby, Wales.

The positive results are also being credited to demand for full-price product with discounting being held off until just before Christmas.

International sales grew by 35%. 

Seasalt CEO, Paul Hayes, said: “Too many people write-off bricks and mortar. We still see plenty of appetite for our approach to upholding the values of good shop keeping. We maintain focus on having the right product combined with excellent quality at a fair price, accompanied by friendly and knowledgeable service. The belief in our good shop keeping values, and ensuring we provide an environment for our products that connects people to our Cornish roots, is at the heart of our success to date.”

Malcolm Macdonald, chief financial officer, added: “It is true that the overall retail environment is challenging but that makes our achievements over Christmas all the more outstanding. We have only been able to execute our full price strategy because the teams right across our business are all performing so well. The challenge now is to maintain this sales momentum into 2019.”



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