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Christmas trade better than expected at Liberty

Sales at upmarket department store Liberty for the first ten months of 2008 were ahead of the same period the previous year, as Christmas trade exceeded expectations.

Liberty said that November’s trading reflected the general retail slowdown, but that sales in December, although down on last year’s record Christmas, exceeded expectations as the London store cleared stock for a renovation planned for the end of the month.

The refurbishment will see two-thirds of the Great Marlborough Street store redesigned and remerchandised for a February relaunch.

Liberty said that trading was also boosted by its website business, which was also better than expected.

Liberty opened its first stand alone Liberty of London store in Sloane Street in June last year. The company said that sales from the store have been slower than anticipated in the difficult trading climate.

Liberty will announce its annual trading results for the year to December 31 in March.

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