Shoppers are predicted to spend £1.6bn on last-minute presents this Saturday, in what is set to be one of the biggest trading days of the year in the UK.
A new report from The Centre for Retail Research and VoucherCodes has forecast that 17.4 million UK shoppers will hit the high street and shop online on 23 December.
Around 14 million people in the UK will head to the high street to spend £1.4bn in store, up 49% on in-store spend on the same date last year. Online spend is also set to rise, up 46% on last year, to £220m.
It is the first time in 11 years that the last full shopping day has landed on a Saturday. Last year, the same date fell on a Friday, when 15.6 million shoppers spent £1.1bn.
Paul Lewis, senior director of marketing at VoucherCodes said: “With Christmas falling on a Monday this year, Saturday 23 December will be particularly busy on the high street, as consumers face the busy crowds to secure last-minute festive purchases.
“A number of retailers will also be bringing their Boxing Day Sales forward this year – an approach that is likely to encourage even higher footfall and online traffic.”