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Christopher Bailey promoted to Burberry chief creative officer

Burberry creative director Christopher Bailey has been promoted to the newly created role of Burberry chief creative officer.

Angela Ahrendts, chief executive of Burberry, said that Bailey had been promoted in recognition of his contribution to the brand since his appointment as creative director in 2001.

She said: “The Burberry brand today is more cohesive than at anytime in the company’s history owing much to the clarity, consistency and purity of his amazing vision.”

Bailey will continue to be responsible for the design of all Burberry collections and products, as well as all advertising, corporate art direction, architectural property design, multi-media content and the overall brand image for Burberry.

 

Readers' comments (1)

  • Once again, the creative director takes full credit for the success of a company. I think its about time the design team were acknowledged.

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