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Christopher Shannon to target UK indies

Menswear designer Christopher Shannon is launching a new wholesale brand for autumn 16.

Northquarter by Christopher Shannon comprises 50 pieces, including outerwear, knitwear, sweatshirts, overshirts, shirts and joggers.

The line will be targeted at premium UK independents and department stores when it becomes available from mid-January.

Wholesale price points are still being finalised but are expected to range from around £15 for T-shirts to £180 for jackets. 

The debut collection will be shown at menswear trade show Jacket Required, which takes place in London on February 3-4.

Sales will be handled by distribution agency Zone Two, which has a showroom in Old Street, east London.

Zone Two sales director Chris Akrimi told Drapers: “We’re looking for around 25 wholesale accounts for the launch season, with plans to widen out the distribution to Europe after two or three seasons.”

Christopher Shannon already has an eponymous label, but is only available to a handful of luxury UK accounts, including Harvey Nichols and etailer Farfetch.

The London-based Liverpudlian menswear designer was the first recipient of the British Fashion Council/GQ Designer Menswear Fund in 2014.

He is a graduate of the Central St Martins MA Menswear course, where he was awarded a scholarship under the late Professor Louise Wilson.

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