Giorgio Presca, the former president of Wrangler has joined premium denim brand Citizens of Humanity as chief executive.
Presca will work directly with founder and creative director Jerome Dahan and his partner Adriano Goldschmied according to WWD.
Presca joins Citizens from VF Corporation (VF), the parent company behind Wrangler, Lee and North Face, where he served as president of VF Jeanswear International based in Belgium. While at Wrangler Presca overhauled the Wrangler UK operation.
Presca has extensive denim industry experience and joined VF in 2007 after working at Diesel and Levi Strauss & Co.