Department store Clare’s of Llandudno has invested £100,000 in a boutique-style refit and added new brands in an attempt to appeal to a younger customer and future-proof the business.
The shopfit at the north Wales store, which was established almost 90 years ago and covers 11,000 sq ft across three floors, includes feature bays for displaying merchandise, new lighting, cash-and-wrap points for gift buyers and new signage. Click-and-collect will be launched next month in time for the Christmas season.
A dedicated section has been added for women’s footwear brand Moda In Pelle and womenswear from Seasalt, White Stuff, Phase Eight and Mexx has been added to the offer, as well as menswear brands including Gant, Animal and Crew Clothing.
“Clare’s is one of the oldest businesses in Llandudno and dates back to 1927,” said managing director Neville Moore. “In reinventing the store we have drawn on its heritage, adapting it to produce a beautiful shopping environment where the new exclusive and premium brands will sit.
“While many other retailers have reduced their footprint in the area we have made the decision to invest in our business and differentiate ourselves from other retailers to provide customers with a boutique-style shopping environment more akin to London than Llandudno.”
Clare’s, which was set up in 1927 by the Baxter family who ran it until its sale to independent retail group Ulster Stores in 2002, reported flat sales last year, although declined to give exact figures. A spokeswoman said it expected revenues to grow 15% year on year as a result of the investment.