Clarks has announced its UK factory in Street, Somerset could close after failing to meet manufacturing and cost targets.
The state-of-the-art factory planned to open in 2017 with Clarks hoping to make 300,000 pairs of desert boots a year at the facility, creating up to 80 jobs.
However the opening was delayed and the factory only started production in summer 2018.
The retailer is now “proposing to cease production and close the facility” as the targets were not met. All 49 members of staff are involved in a 30-day consultation process.
In a statement Clarks said: “We are constantly evaluating the way we do business, keeping the ever-changing retail landscape and our customers’ needs front of mind.
“In 2017, we announced Morelight, a pilot of our manufacturing concept in Street. Despite best efforts, we have determined that the levels of production and cost targets we hoped for will not be reached in the short-to-medium term.
”We are therefore proposing to cease production and close the facility, and will now enter a period of consultation into the viability of Morelight.
“We have a strong duty of care to all our employees and will ensure they are actively supported throughout the process.”