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Clarks Kids launches on Amazon

Clarks is expanding its online presence by making its kids footwear products available on Amazon.

The Clarks Amazon shop will stock the full kids footwear collection as well as toddler and junior at home foot measuring gauges.

The site will also feature the Clarks size guide calculator, which allows shoppers to input their child’s foot measurements to determine the best shoe size.

It follows a successful trial last year to sell Clarks’ kids shoes online, a move that was much criticised by its indie stockists at the time.

Chris Jewell, UK and Ireland managing director for Clarks said: “Amazon has a huge customer base of parents that we hope will welcome the ability to streamline their shopping by purchasing our children’s range through Amazon.”

 

Readers' comments (1)

  • How can this work? Clarks have a wonderful reputation for selling childrens' shoes which are fitted by trained staff. Now you can buy the same shoes on amazon and also you can buy a Clarks fitting gauge so every mother can be a childrens shoe fitting expert. In my experience this will undermine the brand and the need for trained fitting staff in the shops. I see the amazon prices are the same as the clarks website but if you choose a different colour on the clarks website customers will probably pay more. I should be interested to see others opinion.

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