Clarks has shunned its Scottish stockists after deciding not to show product in their home territory to save on costs.
The brand, which closed its Glasgow showroom six years ago and replaced it with three-day hotel shows each season, has decided to redirect customers to its showrooms in Warrington in Cheshire, Solihull in the West Midlands, or Street in Somerset.
Sarah Mason, joint owner of William Mason in Dunbar, Scotland, told Drapers she had been a Clarks customer for 10 years and felt “insulted” by the change. “I don’t care if you have one customer or 10 customers, I am a customer and I expect to be serviced by my supplier. I think it is a huge snub,” she said.
Clarks is understood to be in talks with key Scottish accounts to come to a financial arrangement over how its customers will reach the showrooms. One independent said Clarks was considering paying for him to fly down to carry out his buy. “At the moment I can’t afford not to stock Clarks,” he said.
A Clarks spokesman said: “Most independents in Scotland have been coming south to see product in proper showrooms. Most understand why we want to show the shoes at their best.”