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Clarks Originals launches WhatsApp campaign

Footwear brand Clarks Originals is using the WhatsApp social messaging platform to promote its Clarks Desert Boot.

The campaign, called ‘Rats to Rudeboys’, will send a series of WhatsApp messages to shoppers telling the story of the 65-year-old Desert Boot from the viewpoint of three characters from different subculture movements: the 1960s mod scene, the 1968 civil unrest in Paris and reggae’s birth in 1970s Jamaica.

Teaser films on social media will prompt users to add a new contact number to their WhatsApp representing each of the characters: Steve Barrow, the Mod; Bruno Barbey, the Enraged; and Stitch, the Rudeboy.

These characters will send images, playlists, videos and messages in return, taking WhatsApp users back to the cultural moments associated with Desert Boots.

@katspybey

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