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Clarks to launch kids' footwear in America

Clarks is to launch its kids’ footwear in the US for autumn 08.

Clarks will introduce the ranges into its 86 company-owned stores in the US. Styles will retail at an average price of $45 (£22.50). The collection will not be wholesaled initially.

Bob Infantino president of The Clarks Companies, North America said: “We think the collection will be greeted with the same excitement it continues to gather in the European market.

“Our goal for introducing Clarks kids in the US market is to offer our customers a choice in premium children’s footwear. As with all our shoes, we invest significant time in research and development to make sure we deliver the best possible fit and the highest quality materials,” Infantino added.

Clarks has a 27.4% share of the kid’s footwear market in the UK.

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