Retailers are gearing up for an additional £1.15bn in spontaneous high street spending thanks to click-and-collect, a new survey reveals.
The research carried out by eBay and retail analysts Conlumino found that click-and-collect visits to the high street will drive on average an additional £27 from shoppers as they impulse buy.
The British high street is set for a boost this Christmas with shoppers poised to make three additional shopping trips each to collect parcels bought through click-and-collect services.
During the festive season last year 25% of shoppers stocked up on additional Christmas goods from the same store, while one in four purchased from a neighbouring shop while out collecting parcels.
The report also said click-and-collect will account for £3bn of sales this Christmas compared to £2.1bn in 2013.