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Click-and-collect to soar 49% over Christmas

Retailers will see click-and-collect orders increase by 49% over the Christmas period, according to new research commissioned by Barclays.

This figure will be an increase on the 5.7 million consumers who used click-and-collect services during the week of Christmas in 2013.

The predicted spike comes with an increased confidence about Christmas trading, as 70% of retailers reported they are feeling more confident compared to last year, when 52% said they were feeling optimistic about the trading period ahead.

The survey also showed 43% of retailers have invested in a click-and-collect delivery option. Most retailers (84%) said they see the service as a permanent fixture within the delivery market and 38% said they expect usage to soar more than any other delivery option over the next four years.

By 2018, deliveries direct to a consumer’s address are predicted to decrease from 72% to just over 64% of total deliveries while click-and-collect volumes are expected to rise to 35% from 26%.

The report also noted that the UK is leading the way in its uptake of click-and-collect, compared to the US, France or Germany.

Richard Lowe, head of retail and wholesale at Barclays, said: “According to a recent report one in 10 consumers fell victim to late deliveries last Christmas and it’s clear to see how click-and-collect offers a practical, alternative solution.

“Amazon has also recently partnered with Royal Mail allowing shoppers to collect their parcels from their local Post Office, and I believe we will increasingly see this kind of tie-up. These developments can only be good news for consumers, offering them increasing levels of choice and the confidence that their gifts will make it under the Christmas tree in time.”

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