Independent retailers not offering click-and-collect this Christmas could lose up to £200m collectively as more than half of shoppers switch to larger retailers for convenience.
Recent findings, produced by retail analysts Conlumino in partnership with locker delivery company InPost, show just 13.2% of £8.5bn gift spend expected this year will end up with small and medium-sized businesses.
More than 60% of retailers surveyed agreed store selection is driven by fulfillment convenience. The research also predicts click-and-collect will account for £700m of transactions; yet despite the growing use of such services, just 18% of SMEs and local independents offer them compared to 60% of large retailers.
The news comes the day before Small Business Saturday (December 6), which aims to promote independents.
“The good news for smaller retailers is that while many claim to be planning to switch, almost half (49%) of shoppers say they’d actually prefer to give them their custom,” said managing director of Conlumino Neil Saunders.
Chairman of InPost UK Jonathan Smith added: “SMEs should consider solutions such as automated locker networks that don’t require lots of investment and which would not only help them extend their reach by providing 24/7 collection locations across the country, but which also provide easy drop off points allowing them to quickly and easily send multiple items at once without the queues.”