The Jeanery is set to launch at the Boucher Retail Park in Belfast in August. Clockwork Orange owner Sam Morrison said the concept was aimed at providing suitable space for young fashion brands looking to move into retail parks.
He said: “We will open the Boucher Retail Park shop and see how that goes, and then roll it out to other retail parks. We have a couple of retail park franchise shops and they have traded well.
“Young fashion brands can tap into a whole new market if they are in a retail park, because it’s a different type of consumer. There isn’t a lot of the kind of unit space these brands need, so we want to provide that. You get high footfall in a retail park, but the cost is relatively low compared with a town centre location. A lot of the brands have put retail at the top of their priority list, so we want to be able to take advantage of that.”
The Jeanery concept will be a joint venture with the owner of Boucher Retail Park, property company Corbo, which is owned by Morrison’s father, Sam Morrison senior.
Clockwork Orange has nine stores in Northern Ireland as well as six franchise stores – Tommy Hilfiger and Sixty in Belfast, and Replay in Dublin, Belfast and Glasgow.
They are all part of SVM Textiles Group, which also includes two Sam’s Yard young fashion stores and one Hire Class hirewear shop.
The company, which has a turnover of more than £10 million, is also hoping to open Clockwork Orange stores in the Republic of Ireland over the next 18 months.