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Cloggs sets £20m sales target

Online branded footwear business Cloggs is hoping to quadruple sales to £20 million next year, in spite of the recession.

Damian Scarlett, who joined Cloggs earlier this year as managing director from young branded fashion chain Bank, will lead the growth strategy.

Scarlett plans to grow UK sales to £12m and European sales to £8m over the next 12 months. Cloggs has already started selling in France and will launch in Germany next year to help deliver increased sales.

Scarlett said Cloggs was well placed to cope with the economic downturn because it was a pure-play etailer which was not distracted by any high street bricks and mortar business. He added: “Cloggs has grown organically and carefully. I have come in to lead more aggressive growth. The business has low overheads and is a cash-positive model.”

Cloggs sells about 50 brands and will add sports brands Adidas and Nike for spring 09.

The business was set up in 1998 and is owned by two brothers, entrepreneurs Nick and Chris Thomas.

  • Cloggs has been shortlisted in the Best Independent category of the Drapers Etail Awards 2009, which take place at Sketch on Conduit Street, London on January 29. To book tickets go to www.drapersetailawards.co.uk.

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