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Close of Sale period brings joys of spring

Deryane Tadd

Thankfully the Sale period is now well and truly over, and here at The Dressing Room we have moved on to the much-anticipated changeover to new season stock.

At the beginning of each season, we invest a lot of time and effort into getting the look and feel of the store just right for the new collections. Time is spent on mood boards and giving staff training on the trends and looks of the season before merchandising the new collections together and dressing the windows appropriately.

It’s hard work, but we really enjoy reinventing the store every few months. It’s so worthwhile - especially when we get such great reactions from customers and passers-by; plus, it gives us all a real lift to see the store looking lovely again after what always seems like an eternity during the Sale period. Somehow, the four weeks of discounting seem to drag on forever.

Spring is also the time of year when I reassess the team and look at training needs, goals and targets for the forthcoming year. I then work on one-to-one appraisals and staff development plans to ensure that everyone is happy and has something to work towards. Talking all this through with the team gets everybody motivated and looking forward to what can be achieved in the next 12 months, both individually and for the store as a whole.

So for now our thoughts are of spring and the hopes and expectations of what the new season will bring, and of how successful our new season customer events will be. Let’s hope our customers are as inspired as we are.

Deryane Tadd is the owner of womenswear indie The Dressing Room in St Albans, Hertfordshire

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