Drapers gives you an exclusive sneak peak of our Close-Up interview with Robbie Williams and Ben Dickens about menswear brand Farrell, ahead of the full interview in this weekend’s edition.
How did the brand start?
RW - “It was put to me by my management, maybe you should try doing clothes,” says Williams. “It had always been something that I thought not to do because everybody’s doing it. And then I thought I wear clothes, I always have, I really like them, I have an idea about how I like to look and I’m delusional enough to believe that maybe other people would like my idea of how they should look. But I was delusional enough to want to have a singing career and it paid off. So, this once again is a small acorn of delusion that I’m hoping to build into a massive brand.”
How would you describe the brand?
RW – “I think the word I’d use is authenticity – it looks solid because it is. The clobber is of high quality – you know once you buy an item from Farrell it’s not going to fall apart. It’s honest, hardy, windswept and it’s interesting. It’s for the understated peacock. I’m incredibly proud of it.
What is your most memorable item of clothing?
RW –“I’ve loved a three quarter length jacket from Versace – very posh – in about 1994, a dog tooth Versace jacket and I felt like the bollocks.”
Who would you like to see wearing Farrell?
RW – “In terms of icons of the minute you’ve got Mo Farah, Usain Bolt, Michael Fassbender, Daniel Craig, JayZ, Mario Balotelli - as well as the regular guy on the street.”
What brands do you wear?
RW – “Recently I’ve been wearing APC, Folk, Oliver Spencer but I have to say that my everyday wear for the last two years has been Farrell.”
BD – “Doc Martins, a hell of a lot of vintage stuff like old Aquascutum, Belstaff etc”
Who is your style icon?
RW – “Mine’s been Steve McQueen for the last few years. But then to be honest it’s old British icons like McQueen and James Bond but then I look at the likes of Kanye West and JayZ and I want to be them too.”
BD – “Mine’s everyone from James Bond to the Kray’s to Steptoe & Son but I would also have to say my old man when he was younger. He’d spend - and he didn’t have a penny to rub together - a month’s wages on having a pair of trousers made by a tailor he found in Putney.”