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Clothes Show Live to introduce replica high street

Clothes Show Live will launch a mock high street at the next event on December 4-8, as part of a wider revamp of its long-established format.

Approximately 12 brands will exhibit in a row of stands designed to look like a high street at the consumer fashion event, which will be held at the NEC in Birmingham. It is understood that this format will allow brands to introduce more design and technology to their exhibition spaces.

The main entrances and concourse areas will also receive an overhaul and a new stand layout will be introduced throughout.

There will also be an increased talent budget for presenters, musical acts, celebrities, bloggers and vloggers, as well as enhanced marketing spend. Exhibition fees will be cheaper than last year.

It follows a “significant” but undisclosed investment from the show’s organisers Haymarket Media Group.

“Clothes Show Live has always been about more than just an event,” said the Clothes Show Live’s commercial director Maryam Hamizadeh.

“The 2015 edition will offer our 100,000-plus visitors a one-stop destination to shop their autumn 15 pieces, as well as see paramount music acts, key talent and credible fashion industry experts on stage.”

The co-founder of Clothes Show Live, Gavin Brown, passed away last month.

@Tara_Hounslea

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